Questopia
Produto educacional de revisão espaçada investigado por meio de estudo de usabilidade. A pesquisa mostrou que a linguagem técnica do produto era uma das principais fontes de atrito.
Learning, product and evidence to turn problems into solutions.
I connect experience in education, product thinking, user research and data analysis to investigate problems, build experiences and support decisions.
Education is the foundation of my career. Product, research and data are the layers that expanded how I investigate learning problems and evaluate the solutions I build.
Projects
Full case narrative available in Portuguese.
Investigate. Build. Measure. Learn.
One cycle runs through every project, whether the outcome is a learning experience, a product decision or an analysis.
Investigate
Understand people, context, behaviour and problem — interviews, desk research, discovery, usability testing, data exploration.
Build
Turn findings into something concrete — learning experiences, materials, prototypes, flows, onboarding, dashboards.
Measure
Evaluate behaviour and outcome — metrics, analytics, assessment, statistical analysis, learning indicators.
Learn
Turn outcome into decision — findings, recommendations, redesign, prioritisation, new hypotheses.